Top 5 Most Watched PSA Ads on Youtube in India
Public Serving Advertising (PSA) has been on a rise during the lockdown with increasing number of brands attempting to widen their reach through engaging and creative ads.
Art: A Driver of Change and Mode of Expression
Art has been long used as a means to communicate messages to the society at large, a picturisation of the situation.
Best E-Learning Platforms for Taking Courses
On a brighter side, the lockdown has motivated people to undertake online courses and lessons with an aim to upskill.
The Rise of Instagram as #No.1 Photo Sharing App
The story of Instagram’s explosive rise reads like a Silicon Valley fairy tale, with the company gaining staggering momentum within just a few short months.
Bollywood: Impact of COVID-19 on Business of Movies
The effects of COVID-19 on the movie industry have been far-fetched with bleak hopes of returning to normal anytime soon, even if the restrictions are lifted by the government.
Importance of Brand Design in Business
A brand’s first impression is its design and communication strategy. The value or utility of the product comes second.
Genericization: Everyday Words That Are Actually Brands
Genericization, which is when public associates the brand with the generic class of the product.
Does marketing create an essential value to the non-essential products?
Among many other things, COVID-19 has given a reality check to the world by defining essential and non-essential products.
Understanding A Growth Marketer vs Growth Hacker?
Are you a Growth Hacker or a Growth Marketer? Understanding the difference between these terms is key to developing skills and performing in the said function.
De Beers, Maggi & Jio: 3 Generations of Classic Brands
3 generations of classic brands who disrupted their respective industries with their innovative and creative marketing strategies.
How to Crack Blogging In 2020
Blogging is one of the best and most important marketing strategy for small and mid scale companies and startups. So if you don’t already have a blog, then 2020 might be a great time to start one.
5 Digital Skills All Marketers Should Master
It is essential to be digitally-savvy in today’s age and one needs to master a these 5 digital skills to ensure business success and growth.
Will The Real Racial Profilers Please Stand Up?
The #BlackLivesMatter movement has highlighted deep-rooted racial discrimination in our society, one that associates beauty with fairness.
The Changing Face of Big Fat Indian Weddings
Big Fat Indian Weddings are renowned world over for their extravagance and scale. But COVID-19 is changing the face of India weddings in India, and how!
5 Emerging Trends in E-Commerce
While industries like travel and hospitality have taken a brutal hit, e-commerce, on the other hand, has been faced with challenging opportunities.
Questioning Publicity Gained at the Expense of Bigotry
Bigotry is what pushes us to the edge or sometimes even off it. But while what may pass as seemingly acceptable in private lives may not necessarily be taken with the same spirit when done at a larger platform.
5 Post-Pandemic Marketing Lessons for Brands
What are the top 5 lessons leaders have learned to carry out relevant marketing in the new-era.
Lockdown and Loaded: The Whopping Gaming Industry
According to a report published by World Economic Forum, the global Video Gaming Industry is worth a whopping $159 Billion in 2020.
Is OTT killing the business of Traditional Cinema?
The loss incurred due to OTT will be in billions of dollars for any movie fraternity even with a conservative estimate.
Understanding The dynamic Consumer Market
The lockdown has given a shock to the existing system with changes in consumer behaviour, mindset and attitude.
Long-Term Investment in Advertising
More often than not, advertising is focussed upon in the short-term. But experts have long been propagating for companies to realise the long-term investment in advertising.
Is Transparent Communication by Fashion Retailers a Clever Marketing Strategy ?
In a world where information travels fast, fashion retailers are becoming aware of the importance of keeping customers on their right side.
Sports Events and Business – Implications of Covid-19
The times we currently live in, there are no scores to check, no pre- or post-match anxiety and analysis. Sporting events have been suspended, cancelled or postponed indefinitely.
Most Popular Digital Content During Lockdown
There are more than 4 Billion internet users globally. What is the most popular digital content consumers are tuning in to during the lockdown ?
Future of Event Industry
For an industry that thrives on ‘socialising’, the pandemic is set to hit the industry hard – not just during current times but for the foreseeable near future.
Power of Communication in the Post-Pandemic Era
Global leaders are balancing their communications, within the organisation and outside, about their actions and decisions in this time of crisis.