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MARCOM Business

The Business of Marketing Communications

News & Analysis

MARCOM Business | Top 5 Most Watched PSA Ads on Youtube in India

Top 5 Most Watched PSA Ads on Youtube in India

Public Serving Advertising (PSA) has been on a rise during the lockdown with increasing number of brands attempting to widen their reach through engaging and creative ads.


MARCOM Business | Art: A Driver of Change and Mode of Expression

Art: A Driver of Change and Mode of Expression

Art has been long used as a means to communicate messages to the society at large, a picturisation of the situation.


MARCOM Business | Best Websites for Online Courses

Best E-Learning Platforms for Taking Courses

On a brighter side, the lockdown has motivated people to undertake online courses and lessons with an aim to upskill.


MARCOM Business | The Rise of Instagram as #No.1 Photo Sharing App

The Rise of Instagram as #No.1 Photo Sharing App

The story of Instagram’s explosive rise reads like a Silicon Valley fairy tale, with the company gaining staggering momentum within just a few short months.


MARCOM Business | Bollywood: Impact of COVID-19 on Business of Movies

Bollywood: Impact of COVID-19 on Business of Movies

The effects of COVID-19 on the movie industry have been far-fetched with bleak hopes of returning to normal anytime soon, even if the restrictions are lifted by the government.


MARCOM Business | Importance of Brand Design in Business

Importance of Brand Design in Business

A brand’s first impression is its design and communication strategy. The value or utility of the product comes second.


MARCOM Business | Genericization: Everyday Words That Are Actually Brands

Genericization: Everyday Words That Are Actually Brands

Genericization, which is when public associates the brand with the generic class of the product.


MARCOM Business | Does marketing create an essential value for the non-essential products?

Does marketing create an essential value to the non-essential products?

Among many other things, COVID-19 has given a reality check to the world by defining essential and non-essential products.


MARCOM Business | Understanding A Growth Marketer vs Growth Hacker?

Understanding A Growth Marketer vs Growth Hacker?

Are you a Growth Hacker or a Growth Marketer? Understanding the difference between these terms is key to developing skills and performing in the said function.


MARCOM Business | De Beers, Maggi & Jio: 3 Generations of Classic Brands

De Beers, Maggi & Jio: 3 Generations of Classic Brands

3 generations of classic brands who disrupted their respective industries with their innovative and creative marketing strategies.


MARCOM Business | How to Crack Blogging In 2020

How to Crack Blogging In 2020

Blogging is one of the best and most important marketing strategy for small and mid scale companies and startups. So if you don’t already have a blog, then 2020 might be a great time to start one.


MARCOM Business | 5 Digital Skills All Marketers Should Master

5 Digital Skills All Marketers Should Master

It is essential to be digitally-savvy in today’s age and one needs to master a these 5 digital skills to ensure business success and growth.


MARCOM Business | Will The Real Racial Profilers Please Stand Up?

Will The Real Racial Profilers Please Stand Up?

The #BlackLivesMatter movement has highlighted deep-rooted racial discrimination in our society, one that associates beauty with fairness.


MARCOM Business | The Changing Face of Big Fat Indian Weddings

The Changing Face of Big Fat Indian Weddings

Big Fat Indian Weddings are renowned world over for their extravagance and scale. But COVID-19 is changing the face of India weddings in India, and how!


MARCOM Business | 5 Emerging Trends in E-Commerce

5 Emerging Trends in E-Commerce

While industries like travel and hospitality have taken a brutal hit, e-commerce, on the other hand, has been faced with challenging opportunities.


MARCOM Business | Questioning Publicity Gained at the Expense of Bigotry

Questioning Publicity Gained at the Expense of Bigotry

Bigotry is what pushes us to the edge or sometimes even off it. But while what may pass as seemingly acceptable in private lives may not necessarily be taken with the same spirit when done at a larger platform.


MARCOM Business | 5 Post-Pandemic Marketing Lessons for Brands

5 Post-Pandemic Marketing Lessons for Brands

What are the top 5 lessons leaders have learned to carry out relevant marketing in the new-era.


MARCOM Business | Lockdown and Loaded: The Whopping Gaming Industry

Lockdown and Loaded: The Whopping Gaming Industry

According to a report published by World Economic Forum, the global Video Gaming Industry is worth a whopping $159 Billion in 2020.


MARCOM Business | Is OTT killing the business of Traditional Cinema?

Is OTT killing the business of Traditional Cinema?

The loss incurred due to OTT will be in billions of dollars for any movie fraternity even with a conservative estimate.


MARCOM Business | Understanding The dynamic Consumer Market

Understanding The dynamic Consumer Market

The lockdown has given a shock to the existing system with changes in consumer behaviour, mindset and attitude.


MARCOM Business | Long-Term Investment in Advertising

Long-Term Investment in Advertising

More often than not, advertising is focussed upon in the short-term. But experts have long been propagating for companies to realise the long-term investment in advertising.


MARCOM Business | Is Transparent Communication by Fashion Retailers a Clever Marketing Strategy ?

Is Transparent Communication by Fashion Retailers a Clever Marketing Strategy ?

In a world where information travels fast, fashion retailers are becoming aware of the importance of keeping customers on their right side.


Implications of Covid-19 on Sports Events and Its Business

Sports Events and Business – Implications of Covid-19

The times we currently live in, there are no scores to check, no pre- or post-match anxiety and analysis. Sporting events have been suspended, cancelled or postponed indefinitely.


MARCOM Business | Most Popular Content Online

Most Popular Digital Content During Lockdown

There are more than 4 Billion internet users globally. What is the most popular digital content consumers are tuning in to during the lockdown ?


MARCOM Business | Future of Event Industry

Future of Event Industry

For an industry that thrives on ‘socialising’, the pandemic is set to hit the industry hard – not just during current times but for the foreseeable near future.


MARCOMBusiness | Power Of Communication In The Post Pandemic Era

Power of Communication in the Post-Pandemic Era

Global leaders are balancing their communications, within the organisation and outside, about their actions and decisions in this time of crisis.