fbpx

MARCOM Business

The Business of Marketing Communications

Top 5 Video App Alternatives To TikTok

MARCOM Business | Top 5 Alternatives To TikTok
Following the ban of 59 Chinese-made apps in India including TikTok, there has been a rise in demand for alternatives by the users.

Following the ban of 59 Chinese-made apps in India including TikTok, there has been a rise in demand for alternatives of video sharing platforms by the users. Indian audience was almost obsessed with TikTok and there was a huge void left when the app was banned. Many Indian companies were quick to launch the Indian-made versions of a short video sharing platform, similar to TikTok. Many international companies tried to take advantage of the gap by introducing new features on their already existing platforms.

Following India’s lead, other countries like the U.S. are also looking to potentially ban TikTok citing user data security issues. At a time when users are trying to find their way, here are our top 5 picks as alternatives to TikTok.

  1. Josh

This app was recently launched by Dailyhunt on Android devices and is regarded as India’s best short video app. It allows users to watch and make videos in their vernacular languages while also share them with their family and friends. The app also lets its users create their own profile where they can get official shoutouts from other users for the videos that they make. Users can share their videos on other social media platforms like WhatsApp and Facebook.

MARCOM Business | Top 5 Alternatives To TikTok
  1. Dubsmash

It was previously known as Musical.ly and is one of the oldest music video making apps in the country. Dubsmash already enjoys more than 100 million app downloads. The app allows users to lip sync on music in their videos and make it interesting by adding stickers and text overlays. The user interface is rather similar to Snapchat, however, is customised according to the Indian audience. Users are able to see videos from friends and connections while also keeping track of latest trends.

MARCOM Business | Top 5 Alternatives To TikTok
  1. Triller

This app is another TikTok option and allows you to record a video and the auto-editing algorithm does rest of the work for you. Even celebrities like Selena Gomez and Kevin Hart use this app to edit their social media videos. The prior reason is that the app is so easy to use and the easy to navigate menus makes the process less cumbersome.  Unleash your inner artist by expressing yourself through 50 different filters, video drawings and trimming/cutting the videos. The app has great collab video features, so you can make great videos with your friends. Note that this is not a networking application as it only allows users to edit their videos, not start a community. You will be able to share your videos with the file sharing feature to other social media accounts like Facebook, Instagram, and Twitter.

MARCOM Business | Top 5 Alternatives To TikTok
  1. Gaana Hotshots

Gaana, one of India’s leading music streaming service, has launched ‘HotShots’ that allows users to create and share short videos and stories on the platform. Gaana currently has over 150 million users on its music streaming platform. It aims to carry forward this vast user base of celebrities, influencers, and international artists to HotShots. The social video sharing platform will allow users to create HotShot Challenges, trends and plain videos across music, dance and comedy.

Read More: Gaana Launches ‘Hotshots’ To Enter Short Videos Market

MARCOM Business | Gaana Launches ‘Hotshots’ To Enter Short Videos Market
  1. Instagram Reels

Instagram Reels is a new feature of Instagram that lets users record 15-second video clips on set music, trends or challenges and share them as stories. Just like TikTok, Reels lets user borrow music from the vast library available or even pick up soundtracks from someone else’s story to create their own version.

Read More: All You Need To Know About Instagram Reels

MARCOM Business | All You Need To Know About Instagram Reels