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Sunday, May 16

Tag: marketing

Questioning Publicity Gained At The Expense Of Bigotry
Opinion & Insights

Questioning Publicity Gained At The Expense Of Bigotry

We often find ourselves at crossroads in life- attempting to deal with the unending struggle of right and wrong. Almost like an Armageddon. And in this pretext, it is only but natural that some situations bring out the biased in us, often forcing us to become bigots (even when we don’t like it). Such bigotry is what pushes us to the edge or sometimes even off it. We find public figures and companies often caught up in this battle. The purpose of this article is not to question their beliefs or opinions. Neither is it to pass any judgement over who is right or wrong. It is simply to question the underlying attitude of gaining publicity over the expense of someone else, under the garb of freedom of speech - and what standard it sets for others. Now, this can seem long. But give it 5 minu...
Lockdown and Loaded: The Whopping Gaming Industry
Business

Lockdown and Loaded: The Whopping Gaming Industry

One of the few industries protected from coronavirus havoc has been the gaming industry. It is supposedly thriving despite worldwide lockdown. According to a report published by World Economic Forum, the global Video Gaming Industry is worth a whopping $159 Billion in 2020, around 4 times the size of box office revenues ($43 billion in 2019) and almost three times the music industry revenue (at $57 billion in 2019). Gaming giants like Nintendo and Tencent saw massive surge in sales. Tencent registered a 41% increase in profit and 31% increase in year on year  revenue. According to Gamesindustry.biz, increase in sales are expected to grow by more than 50% across all major markets. In a conversation with Microsoft CEO Satya Nadella, Mukesh Ambani, the richest Asian in the world, sta...
Pantone Color Of The Year 2021 : What They Mean
Industry

Pantone Color Of The Year 2021 : What They Mean

Pantone recently announced its Color of the Year 2021 - Illuminating 13-0647 and Ultimate Grey 17-5104. https://youtu.be/pu9zLAKpntM After a rather struggle-some year, the color giant has revealed its Color of the Year 2021 that hope to spark hope and despair. In the company's words, its 'A MARRIAGE OF COLOR CONVEYING A MESSAGE OF STRENGTH AND HOPEFULNESS THAT IS BOTH ENDURING AND UPLIFTING'. The 2 colors come from the families of yellow and grey which signify these two coming together to support one another. The darker readings of the 'Ultimate Grey' and the warmth of 'Illuminating' wasn't hard to recognise and relate to. They resemble the track pants we've put on everyday this year, the cement/vinyl floors of the hospital wards, warm mood lighting in our homes to lift up spir...
5 Post-Pandemic Marketing Lessons for Brands
Business

5 Post-Pandemic Marketing Lessons for Brands

Normalcy is once again gradually setting in across countries as governments ease lockdown restrictions and business operations pick up. But what we have realised is that the new “normal” is nothing like what was before this havoc came upon us. The world has evolved - humans, businesses and even nature have come a great deal in the past months. Brands have learnt a few lessons through this period of turmoil - lessons which are here to stay and marketers can’t ignore any longer. Here are the top 5 lessons marketers and business leaders have learned to carry out relevant marketing in the new-era. The Power of ‘First Mover Advantage’ Covid-19 was first identified in November when doctors started understanding patterns and realised the rise of a potential epidemic. Countries that acknowledg...
Around The Web

The Hindu | Branding and Marketing of Agri Products by Tribals in the Offing

The Hindu | Branding and Marketing of Agri Products by Tribals in the Offing The tribals of Nagapura, on the outskirts of Nagarahole National Park in Hunsur, will soon vie for a slice of the market for spices and agricultural and horticultural crops cultivated by them, in a move that will shore up their income. As part of an initiative to empower them financially, the State government has conceived a blueprint to facilitate the marketing and branding of agricultural and horticultural crops, besides spices such as turmeric, ginger, and black pepper cultivated by the tribals. Read the full article here.
Around The Web

Entrepreneur India | 3 Vital Marketing Strategies Businesses Should Adopt Post-Covid

Entrepreneur India | 3 Vital Marketing Strategies Businesses Should Adopt Post-Covid Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is expected of us all. In the middle of 2019, Covid was still unforeseen. But it has since become a defining feature of the world and business at large. Historically, such times are critical and often see Darwin’s “survival of the fittest” theory come into play. In the past, multi-million-dollar businesses have been upended during pandemics, wars, and plagues. One lesson stands out from this history: only a business that learns how to adapt can be considered “fit” and ready to survive — or even thrive.   Marketing is the lifeblood of every business...
Understanding The Dynamic Consumer Market
Opinion & Insights

Understanding The Dynamic Consumer Market

The coronavirus (COVID-19) outbreak has impacted businesses worldwide and industry-wide. Companies have had to incur huge losses due to hampered business operations amid quarantine restrictions, travel bans, event cancellations etc. A lot of uncertainty is floating around resulting in negative economic sentiments among the people. Amid this crisis, companies are eagerly revisiting their branding and communication strategies at priority with an intention to keep up the morale of their employees and develop a positive outlook with customers. It is important for marketers to understand this dynamic consumer market to effectively revamp marketing strategies and gear up for the post-covid world. Understanding Consumer Patterns The lockdown has given a shock to the existing system with ch...
Around The Web

Campaign India | How countries are responding to vaccine news

Two weeks ago, Pfizer and BioNTech announced that its vaccine was more than 90 percent effective, and healthcare PR experts warned about the possible comms challenges when the vaccine is eventually rolled out. In the last couple of weeks, other vaccine developers have revealed that the finish line is approaching—spurring governments in the region to react and devise communication plans as the prospect of reopening borders inches closer. Read the full article here
Around The Web

Martech Today | How consumers can earn money from their data

“Our philosophy has always been that, in this multi-million dollar data market, the onus is unfairly on the consumer to try to find who has their data, to try to opt out — it’s just completely antiquated.” Neil Sweeney was summing up the imperative driving Killi, a web and mobile app which gives consumers the ability not only to control the distribution of at least some of their data, but also to profit from its use by brands. Sweeney is founder and CEO of Killi, which was originally incubated within the offline attribution company Freckle IoT, which he also founded. Read the full article here
Around The Web

Forbes | Messaging And Marketing Automation: Here’s How Luxury Brands Are Hacking Growth In A New Customer Era

Like everything living thing, growth occurs in all facets of human endeavor. This growth is a result of change across systems and sectors. The marketing mix that worked for luxury brands in the past is certainly not the same for today’s customer era. In a word, the nature of consumer needs has changed. In response to this, the marketing efforts are increasingly geared towards addressing the real needs of the target audience. The emphasis has moved from product features to how these features address the needs of the target audience. By doing this, luxury brands like Gucci and Chanel are able to appeal to the emotions and desires of the audience, especially on the luxury side of things. Read the full article here