fbpx
Monday, May 17

Tag: marketing lessons

Questioning Publicity Gained At The Expense Of Bigotry
Opinion & Insights

Questioning Publicity Gained At The Expense Of Bigotry

We often find ourselves at crossroads in life- attempting to deal with the unending struggle of right and wrong. Almost like an Armageddon. And in this pretext, it is only but natural that some situations bring out the biased in us, often forcing us to become bigots (even when we don’t like it). Such bigotry is what pushes us to the edge or sometimes even off it. We find public figures and companies often caught up in this battle. The purpose of this article is not to question their beliefs or opinions. Neither is it to pass any judgement over who is right or wrong. It is simply to question the underlying attitude of gaining publicity over the expense of someone else, under the garb of freedom of speech - and what standard it sets for others. Now, this can seem long. But give it 5 minu...
5 Post-Pandemic Marketing Lessons for Brands
Business

5 Post-Pandemic Marketing Lessons for Brands

Normalcy is once again gradually setting in across countries as governments ease lockdown restrictions and business operations pick up. But what we have realised is that the new “normal” is nothing like what was before this havoc came upon us. The world has evolved - humans, businesses and even nature have come a great deal in the past months. Brands have learnt a few lessons through this period of turmoil - lessons which are here to stay and marketers can’t ignore any longer. Here are the top 5 lessons marketers and business leaders have learned to carry out relevant marketing in the new-era. The Power of ‘First Mover Advantage’ Covid-19 was first identified in November when doctors started understanding patterns and realised the rise of a potential epidemic. Countries that acknowledg...