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Thursday, February 25

Tag: fashion marketing

Is Transparent Communication by Fashion Retailers a Clever Marketing strategy ?
Opinion & Insights

Is Transparent Communication by Fashion Retailers a Clever Marketing strategy ?

The Rana Plaza catastrophe in Bangladesh killed about 1,100 people when an eight-storey building collapsed in 2013. Ever since, there has been an awareness in the world demanding for more accountability and transparency by fashion retailers. So, what is Transparent Communication ? It is disclosing information about the product cycle and supply chain by fashion retailers. It means communicating the social and environmental initiatives by fashion retailers along with their progress, results and impacts. Fashion industry has always been targeted for its supply chain practices. Factories and manufacturing units of fashion retailers make news quite often for their conduct with factory workers and business operations. While the constant scrutiny growing each year, fashion retailers are attem...