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Thursday, February 25

Tag: consumer

Understanding The Dynamic Consumer Market
Opinion & Insights

Understanding The Dynamic Consumer Market

The coronavirus (COVID-19) outbreak has impacted businesses worldwide and industry-wide. Companies have had to incur huge losses due to hampered business operations amid quarantine restrictions, travel bans, event cancellations etc. A lot of uncertainty is floating around resulting in negative economic sentiments among the people. Amid this crisis, companies are eagerly revisiting their branding and communication strategies at priority with an intention to keep up the morale of their employees and develop a positive outlook with customers. It is important for marketers to understand this dynamic consumer market to effectively revamp marketing strategies and gear up for the post-covid world. Understanding Consumer Patterns The lockdown has given a shock to the existing system with ch...