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Sunday, May 16

Tag: business of marketing communications

Questioning Publicity Gained At The Expense Of Bigotry
Opinion & Insights

Questioning Publicity Gained At The Expense Of Bigotry

We often find ourselves at crossroads in life- attempting to deal with the unending struggle of right and wrong. Almost like an Armageddon. And in this pretext, it is only but natural that some situations bring out the biased in us, often forcing us to become bigots (even when we don’t like it). Such bigotry is what pushes us to the edge or sometimes even off it. We find public figures and companies often caught up in this battle. The purpose of this article is not to question their beliefs or opinions. Neither is it to pass any judgement over who is right or wrong. It is simply to question the underlying attitude of gaining publicity over the expense of someone else, under the garb of freedom of speech - and what standard it sets for others. Now, this can seem long. But give it 5 minu...
Lockdown and Loaded: The Whopping Gaming Industry
Business

Lockdown and Loaded: The Whopping Gaming Industry

One of the few industries protected from coronavirus havoc has been the gaming industry. It is supposedly thriving despite worldwide lockdown. According to a report published by World Economic Forum, the global Video Gaming Industry is worth a whopping $159 Billion in 2020, around 4 times the size of box office revenues ($43 billion in 2019) and almost three times the music industry revenue (at $57 billion in 2019). Gaming giants like Nintendo and Tencent saw massive surge in sales. Tencent registered a 41% increase in profit and 31% increase in year on year  revenue. According to Gamesindustry.biz, increase in sales are expected to grow by more than 50% across all major markets. In a conversation with Microsoft CEO Satya Nadella, Mukesh Ambani, the richest Asian in the world, sta...
Pantone Color Of The Year 2021 : What They Mean
Industry

Pantone Color Of The Year 2021 : What They Mean

Pantone recently announced its Color of the Year 2021 - Illuminating 13-0647 and Ultimate Grey 17-5104. https://youtu.be/pu9zLAKpntM After a rather struggle-some year, the color giant has revealed its Color of the Year 2021 that hope to spark hope and despair. In the company's words, its 'A MARRIAGE OF COLOR CONVEYING A MESSAGE OF STRENGTH AND HOPEFULNESS THAT IS BOTH ENDURING AND UPLIFTING'. The 2 colors come from the families of yellow and grey which signify these two coming together to support one another. The darker readings of the 'Ultimate Grey' and the warmth of 'Illuminating' wasn't hard to recognise and relate to. They resemble the track pants we've put on everyday this year, the cement/vinyl floors of the hospital wards, warm mood lighting in our homes to lift up spir...
5 Post-Pandemic Marketing Lessons for Brands
Business

5 Post-Pandemic Marketing Lessons for Brands

Normalcy is once again gradually setting in across countries as governments ease lockdown restrictions and business operations pick up. But what we have realised is that the new “normal” is nothing like what was before this havoc came upon us. The world has evolved - humans, businesses and even nature have come a great deal in the past months. Brands have learnt a few lessons through this period of turmoil - lessons which are here to stay and marketers can’t ignore any longer. Here are the top 5 lessons marketers and business leaders have learned to carry out relevant marketing in the new-era. The Power of ‘First Mover Advantage’ Covid-19 was first identified in November when doctors started understanding patterns and realised the rise of a potential epidemic. Countries that acknowledg...
Around The Web

The Hindu | Branding and Marketing of Agri Products by Tribals in the Offing

The Hindu | Branding and Marketing of Agri Products by Tribals in the Offing The tribals of Nagapura, on the outskirts of Nagarahole National Park in Hunsur, will soon vie for a slice of the market for spices and agricultural and horticultural crops cultivated by them, in a move that will shore up their income. As part of an initiative to empower them financially, the State government has conceived a blueprint to facilitate the marketing and branding of agricultural and horticultural crops, besides spices such as turmeric, ginger, and black pepper cultivated by the tribals. Read the full article here.
Around The Web

Entrepreneur India | 3 Vital Marketing Strategies Businesses Should Adopt Post-Covid

Entrepreneur India | 3 Vital Marketing Strategies Businesses Should Adopt Post-Covid Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is expected of us all. In the middle of 2019, Covid was still unforeseen. But it has since become a defining feature of the world and business at large. Historically, such times are critical and often see Darwin’s “survival of the fittest” theory come into play. In the past, multi-million-dollar businesses have been upended during pandemics, wars, and plagues. One lesson stands out from this history: only a business that learns how to adapt can be considered “fit” and ready to survive — or even thrive.   Marketing is the lifeblood of every business...
Realising the Long-Term Investment in Advertising
Business

Realising the Long-Term Investment in Advertising

More often than not, advertising is focussed upon in the short-term. Companies usually run advertising campaigns based on current objectives with emphasis lying on the current profit & loss statements. Marketing campaign budgets are prepared each year and are the most variable to company's growth and profitability. But experts have long been propagating for companies to realise the long-term investment in advertising. Advertising has evolved a great deal in the past decade. A study conducted by Gain Theory showed that brand advertising can have a significant long-term impact, which is often missed by short-termism in marketing measurement. The long-term effects of an advertising campaign may be even more and stronger than previously perceived. Every marketer and business leader ...
Is Transparent Communication by Fashion Retailers a Clever Marketing strategy ?
Opinion & Insights

Is Transparent Communication by Fashion Retailers a Clever Marketing strategy ?

The Rana Plaza catastrophe in Bangladesh killed about 1,100 people when an eight-storey building collapsed in 2013. Ever since, there has been an awareness in the world demanding for more accountability and transparency by fashion retailers. So, what is Transparent Communication ? It is disclosing information about the product cycle and supply chain by fashion retailers. It means communicating the social and environmental initiatives by fashion retailers along with their progress, results and impacts. Fashion industry has always been targeted for its supply chain practices. Factories and manufacturing units of fashion retailers make news quite often for their conduct with factory workers and business operations. While the constant scrutiny growing each year, fashion retailers are attem...
Future of the Events Industry
Business

Future of the Events Industry

The world is facing an economic meltdown due to the lockdown during this pandemic. As a prevention measure, people are advised to maintain ‘social distance’ and avoid contact with others. While social distancing is preventing the spread of Coronavirus to an extent, it is also having a huge economic impact. Many sectors are facing a dent in their business operations, one of them being the Events Industry. For an industry that thrives on ‘socialising’, the pandemic is set to hit the industry hard - not just during current times but for the foreseeable near future. Governments, corporates, sports leagues, movie productions, entertainment shows and even social functions are being cancelled by the day world over. Not only is this costing money to the event agencies but also economies at lar...