Pantone recently announced its Color of the Year 2021 – Illuminating 13-0647 and Ultimate Grey 17-5104.
After a rather struggle-some year, the color giant has revealed its Color of the Year 2021 that hope to spark hope and despair. In the company’s words, its ‘A MARRIAGE OF COLOR CONVEYING A MESSAGE OF STRENGTH AND HOPEFULNESS THAT IS BOTH ENDURING AND UPLIFTING‘.
The 2 colors come from the families of yellow and grey which signify these two coming together to support one another. The darker readings of the ‘Ultimate Grey’ and the warmth of ‘Illuminating’ wasn’t hard to recognise and relate to. They resemble the track pants we’ve put on everyday this year, the cement/vinyl floors of the hospital wards, warm mood lighting in our homes to lift up spirits. The two colors are rock solid and practical while at the same time instilling warmth and comfort. Through this, Pantone has tried to instil a feeling of optimism we have been juxtaposing over our fears this past year while feeling hopeful for the coming year.
Explore Pantone Color of the Year 2021
The company has released Instagram and Facebook filters that make use of augmented reality for users to interact and engage with. Additionally, people can also build and share palettes featuring these colo
rs on the Pantone Connect digital color platform.
Pantone Color of the Year in the Past
Pantone has been releasing Color of the Year for the past 20 years now. The company’s authority in the domain has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design through its past reveals.
Each year, Pantone’s color experts at Pantone Color Institute study color influences across various industries like entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.