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Netflix Tests New Shuffle Feature and New Interface

MARCOM Business | Netflix Tests New Shuffle Feature and New Interface
Netflix has reportedly been testing new features and UX amid the rise in viewing audience.

Many users have been reporting various changes to their Netflix user accounts. The online streaming giant has reportedly been testing new features and UX amid the rise in viewing audience.

In the U.S. primarily, Netflix has rolled out a very limited test of a new shuffle feature. The new shuffle feature is a button both under a specific program and on the menu that will automatically warp you to a new movie or TV show, and give you a little explanation about how it’s similar to something else you’ve watched before.

The idea is to kill the Netflix Decision Paralysis Syndrome (NDPS) where a user endlessly (and mindlessly) scrolls without being able to decide what to watch and may give up entirely after a while of indecision. The feature also provides an old world charm to the digital platform, similar to that of flipping through TV channels and landing to watch on something that catches your attention.

Meanwhile in India, Netflix has been reportedly testing out a new interface on televisions that will use the large screen sizes of modern smart TVs more efficiently. The new UX will clip together information including title, description, preview and other details into a separate card.

The new layout is also visible to very few users as of now and is currently in its limited testing phase. Netflix last updated its UX back in 2018. It might now be a time to revamp its appearance once again given the surge in its audience.