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Most Popular Digital Content During Lockdown

MARCOM Business | Most Popular Content Online
There are more than 4 Billion internet users globally. The average digital media consumption has shot up from 90 minutes to 4 hours daily during the lockdown period. What is the most popular digital content consumers are tuning in to during the lockdown ?

With almost 7.8 Billion people under lockdown owing to the Covid-19 outbreak, people are finding ways to keep busy while they #stayathome. Most are turning to things they haven’t done in a while. Many others are advancing their skills like developing a new hobby or upskilling. Alternatively, most of us are just taking this time to relax and ‘not stress’ – much like a sabbatical. Here is when the internet comes into play where we log on to view varied digital content.

There are more than 4 Billion internet users globally. The average digital media consumption has shot up from 90 minutes to 4 hours daily during the lockdown period. So what are these users spending time on ? Here we explore the most popular digital content consumers are tuning in to during the lockdown :

1. GENERAL NEWS

Given the uncertain status quo and dramatic spread of the coronavirus pandemic, people are generally curious about what’s happening in the world. With mobile applications of news channels and news aggregators like InShorts, DailyHunt, and Google News, users find it easy to stay up-to-date with general news from across the globe. Additionally, discontinued or lack of delivery of newspapers to many places has also contributed to people resorting to digital content to take stock of general news and updates.

2. ENTERTAINMENT

Entertainment is a source of constant enjoyment, especially when one is in a lockdown for a prolonged time. Online streaming platforms like Netflix, Amazon Prime, Hotstar and MX Player have seen a huge jump in their audience. Moreover, it is apps like TikTok that have actually recorded quantum growth in their user base by providing a source of amusement to its users.

3. SOCIAL

While we all are present on social networking platforms like Facebook, Instagram, Twitter, and LinkedIn, the average time spent per user has increased by almost 50% since March 2020. With video conferencing on the rise for work-from-home employees and students, platforms like Zoom and Microsoft Teams have also contributed to this overall increase.

4. ONLINE GAMING

From Ludo King to Tambola, Fortnite to PUBG, online gaming websites and apps have seen more than 25% increase in traffic since April 2020. With maximum millennial user base, these games have seen a sharp rise in new users and also average time spent playing.

5. EDUCATION & SKILLING

With schools and colleges shut in many parts of the world, classes have been happening through video conferencing for students while they are at home. This has trickled an increase in the number of students accessing internet for research purposes as well. Furthermore, while many working professionals are at home, there has been a sharp rise in the number of people undertaking online courses – actively making the quarantine productive and upskill.

6. MUSIC

Music is a great source of entertainment and relaxation. Youtube, Spotify, JioSaavn and Apple Music have provided a vast library to users with Youtube also providing a platform to young artistes to record and upload videos of their own. Social media platforms like Facebook, Instagram, and Whatsapp are also great means of sharing music videos, thus, gaining traction and promoting oneself.

7. HEALTH & FITNESS

Amid a global health crisis, it is only but natural for people to look for ways to stay healthy. Videos and blogs on self care, stay-at-home fitness regimes and immunity boosting programmes are popular between the age group of 35-55 years.

8. FOOD & RECIPE

Cooking videos and recipes are gaining popularity as more people take to cooking during the lockdown. While a lot of this content is for inspiration, people are also sharing their own cooking experiences on social media and through blogs.

9. BUSINESS & FINANCE

Many people across the world are taking pay cuts, leave-without-pay or even losing their jobs. In such times of uncertainty, people have recognised the need for savings and investments more than ever. Blogs, news and expert opinions on personal and company business and finance are gaining eyeballs on the internet as many people look for advise on prudent financial planning.

10. SPORTS

This category has actually seen a decline of approximately 70% in audience since March 2020 primarily due to cancellation of major sports leagues and tournaments across the world. With not much happening in the sports industry, only serious fans of particular sports with genuine interest are the ones sticking to reading sports news while many others are opting out.