MARCOM Business

The Business of Marketing Communications

How to Crack Writing A Blog In 2020

MARCOM Business | How to Crack Blogging In 2020
Blogging is one of the best and most important marketing strategy for small and mid scale companies and startups. So if you don’t already have a blog, then 2020 might be a great time to start one.

Blogging is one of the best and most important marketing strategy for small & mid scale companies and startups. 2020 might be a great time to start a blog if you don’t already have one. While you have to be patient before you see an impact of the blog, you don’t have to wait for hundreds. Usually, if you post 16-25 quality blog posts in a month, you should start seeing results from the end of 2nd month onwards. Once you publish 21-54 posts in total, your traffic can increase by almost 30%.

Blogging is another good content marketing strategy to improve your search engine ranking. Experts focus on developing quality content for search engines to crawl your websites and rank them higher in relevancy. Search Engine Optimisation (SEO) works on algorithms set in place by various search platforms like Google, Baidu, Yahoo. While SEO results are not instant and usually take about 3-6 months before becoming visible, developing a solid content marketing strategy right from day 1 can help you reach there quicker.

According to a report, more than 2.5 million blogs are posted on the internet everyday. It has become popular with people posting their personal blogs too in addition to brands promoting their products or services through this means. In such an evolved scenario, we see new professional bloggers coming up everyday who have massive following and earn handsomely well through their blogs. This has made blogging into a lucrative career option as it does not restrict you in the content you would like to post.

But with millions of posts out there, it is only but important that your blog seems fresh and new to attract eyeballs. Here are top 10 ways you can crack blogging and stand apart in 2020.

1. Identify your niche and master it

Find what drives you and know everything about it. You could start a blog on fashion, food, travel, business or any other function. Find your topic and gather as much knowledge about it as possible. Your audience will only follow you if you are either an expert in your said field or provide expertly researched content. Providing quality content in your blogs is key to long-term growth.

2. Develop multiple content formats

Blogging is not just about writing long articles. Develop multiple ways of getting your content out there – video blogs, podcasts, infographics, interviews and pictures are some of the other ways. Ensure that you create an optimal mix of various content formats in your blogs in order to avoid monotony and boring your audience. Delivering content in different forms is a good way to keep your audience engaged and come back to you everyday.

3. Write for your audience, not the search engine

While you’re focussed on developing content with the intention of ranking higher, don’t forget that you are blogging for your audience and not Google. Keyword stuffing is a thing of the past and search engines now penalise you heavily for it. Instead, make your blogs engaging and interactive for your audience. Remember that it is your increased audience that contributes to your success. A clever way to do this would be to find resources from other already-established websites and embed them in your blog as case studies or recommended reads.

4. Understand the tech and focus on the details

While promoting good quality content is indeed important, it is not the only thing. Content writing is a professional field and understanding the tech behind it is crucial to ensure that your blog is getting recognised by search engines. It would be a good idea to read about keyword search, SEO and content writing  so as to ensure that your website is crawled and ranked by Google. Additionally, focus on the tiny details that can make your blog appealing. Example, ensure that you use high quality pictures and videos – blurred images are not only disturbing to the eye but also make your blog seem less professional.

5. Develop a strong promotion channel

Don’t just build a website and wait for people to logon. Build a channel to promote your blog – through social media, email, advertisements and influencer marketing. Develop various touch points for your blog that ultimately all lead back to your website. Build a strong social media presence, send daily/weekly/monthly newsletters and engage with influencers for interviews and bytes to gather audience. If you’re pursuing blogging as a career, it would also be a good idea to invest in paid advertising on social media or Google to reach a wider audience.

As goes the famous saying, “Rome wasn’t built in a day”. Blogging and SEO is exactly like this. It takes patience to see results. However, if done right, results are guaranteed.