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Monday, May 17

Harvard Business Review | Predicting Consumer Demand in an Unpredictable World

Harvard Business Review | Predicting Consumer Demand in an Unpredictable World

Predicting consumer demand for goods and services during the Covid-19 pandemic is more complicated than ever. To improve prediction, managers must abandon their biases and seek out new data sets for forecast models, tap local-market knowledge, combine the outputs of many different models, and continually test and refine them.

Read the full article here.