With the ban of TikTok in India, many domestic companies have started developing clones of the social video sharing app. Gaana, one of India’s leading music streaming service, has launched ‘HotShots’ that allows users to create and share short videos and stories on the platform.
India is witnessing unprecedented demand for short video sharing platforms as the country was one of the highest users of TikTok. This gap created with the ban is pushing companies to cross boundaries of their existing businesses and venture into this space.
Gaana currently has over 150 million users on its music streaming platform. It aims to carry forward this vast user base of celebrities, influencers, and international artists to HotShots. The social video sharing platform will allow users to create HotShot Challenges, trends and plain videos across music, dance and comedy. Gaana Hotshots will offer videos from influencers and celebrities like Neha Kakkar, Darshan Raval, Jass Manak, Riyaz Ali and Avneet Kaur, among others, right at the launch of the platform.
“Our home-grown entertainment super app is ready to serve as the country’s go-to destination for entertainment across music, podcasts, short viral videos and buzz, offering aspiring Indians the power to become influencers in their own right with Gaana’s world-class live streaming & short video capabilities,” said Prashan Agarwal, Chief Executive Officer at Gaana.
Facebook owned Instagram also recently launched its new feature, ‘Instagram Reels’, in India. Available only in three other countries, Reels allows users to create 15-second videos and is currently in the testing phase.