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Thursday, February 25

ET Brand Equity | Coca-Cola calls for $4 billion global media and creative review

ET Brand Equity | Coca-Cola calls for $4 billion global media and creative review

Coca-Cola, the multi-national beverage corporation, has launched a global media and creative review of its accounts. The company saw its revenue shrink by 9% in Q3 of 2020, and spends about $4 billion on media globally. According to media reports, the review will include creative, production management, shopper and experiential marketing services as a way of transforming and improving the effectiveness of their marketing investments.

Read the full article here.