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Friday, July 30

Opinion & Insights

Importance of Design in Marketing Communications
Opinion & Insights

Importance of Design in Marketing Communications

Your appearance is the first thing people notice about you - your personality is the second. Similarly, your brand’s first impression is its design and communication strategy. The value of the product comes second. Most of us are already aware of this but rarely do some of us incorporate it as part of our core branding. However, in dynamic times like status quo, the importance of design in brand marketing is more than ever before. Smart companies and marketers know that customers care about aesthetics and visual appeal. A study by Adobe and Forrester Consulting found that 82% of companies believe there is a strong connection between creativity – including creative design – and business success. It has been scientifically proven that a human brain effect...
Questioning Publicity Gained At The Expense Of Bigotry
Opinion & Insights

Questioning Publicity Gained At The Expense Of Bigotry

We often find ourselves at crossroads in life- attempting to deal with the unending struggle of right and wrong. Almost like an Armageddon. And in this pretext, it is only but natural that some situations bring out the biased in us, often forcing us to become bigots (even when we don’t like it). Such bigotry is what pushes us to the edge or sometimes even off it. We find public figures and companies often caught up in this battle. The purpose of this article is not to question their beliefs or opinions. Neither is it to pass any judgement over who is right or wrong. It is simply to question the underlying attitude of gaining publicity over the expense of someone else, under the garb of freedom of speech - and what standard it sets for others. Now, this can seem long. But give it 5 minu...
Understanding The Dynamic Consumer Market
Opinion & Insights

Understanding The Dynamic Consumer Market

The coronavirus (COVID-19) outbreak has impacted businesses worldwide and industry-wide. Companies have had to incur huge losses due to hampered business operations amid quarantine restrictions, travel bans, event cancellations etc. A lot of uncertainty is floating around resulting in negative economic sentiments among the people. Amid this crisis, companies are eagerly revisiting their branding and communication strategies at priority with an intention to keep up the morale of their employees and develop a positive outlook with customers. It is important for marketers to understand this dynamic consumer market to effectively revamp marketing strategies and gear up for the post-covid world. Understanding Consumer Patterns The lockdown has given a shock to the existing system with ch...
Is Transparent Communication by Fashion Retailers a Clever Marketing strategy ?
Opinion & Insights

Is Transparent Communication by Fashion Retailers a Clever Marketing strategy ?

The Rana Plaza catastrophe in Bangladesh killed about 1,100 people when an eight-storey building collapsed in 2013. Ever since, there has been an awareness in the world demanding for more accountability and transparency by fashion retailers. So, what is Transparent Communication ? It is disclosing information about the product cycle and supply chain by fashion retailers. It means communicating the social and environmental initiatives by fashion retailers along with their progress, results and impacts. Fashion industry has always been targeted for its supply chain practices. Factories and manufacturing units of fashion retailers make news quite often for their conduct with factory workers and business operations. While the constant scrutiny growing each year, fashion retailers are attem...
Power of Communication in the Post-Pandemic Era
Opinion & Insights

Power of Communication in the Post-Pandemic Era

Right now, the world is battling the Coronavirus Pandemic. If we’re lucky, we are enjoying some cooking, binge-watching and stay-at-home workouts. If we’re unlucky, we know someone who lost a job, someone who is struggling or someone who left us too soon. Either way, we all find ourselves at the cusp of struggling with the lockdown in its various forms. Business leaders are steering their way through a disruptive world that has suddenly emerged in the past months. While the best of us are also taken by shock, we find ourselves constantly focussing on the light at the end of the dark tunnel. Why ? Because we find focussing on that light as the best way to direct our energies. And because the glass should always be half full. Bain & Company polled more than 130 CEOs in India in Ap...