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Wednesday, April 14

Business

Lockdown and Loaded: The Whopping Gaming Industry
Business

Lockdown and Loaded: The Whopping Gaming Industry

One of the few industries protected from coronavirus havoc has been the gaming industry. It is supposedly thriving despite worldwide lockdown. According to a report published by World Economic Forum, the global Video Gaming Industry is worth a whopping $159 Billion in 2020, around 4 times the size of box office revenues ($43 billion in 2019) and almost three times the music industry revenue (at $57 billion in 2019). Gaming giants like Nintendo and Tencent saw massive surge in sales. Tencent registered a 41% increase in profit and 31% increase in year on year  revenue. According to Gamesindustry.biz, increase in sales are expected to grow by more than 50% across all major markets. In a conversation with Microsoft CEO Satya Nadella, Mukesh Ambani, the richest Asian in the world, sta...
5 Post-Pandemic Marketing Lessons for Brands
Business

5 Post-Pandemic Marketing Lessons for Brands

Normalcy is once again gradually setting in across countries as governments ease lockdown restrictions and business operations pick up. But what we have realised is that the new “normal” is nothing like what was before this havoc came upon us. The world has evolved - humans, businesses and even nature have come a great deal in the past months. Brands have learnt a few lessons through this period of turmoil - lessons which are here to stay and marketers can’t ignore any longer. Here are the top 5 lessons marketers and business leaders have learned to carry out relevant marketing in the new-era. The Power of ‘First Mover Advantage’ Covid-19 was first identified in November when doctors started understanding patterns and realised the rise of a potential epidemic. Countries that acknowledg...
Realising the Long-Term Investment in Advertising
Business

Realising the Long-Term Investment in Advertising

More often than not, advertising is focussed upon in the short-term. Companies usually run advertising campaigns based on current objectives with emphasis lying on the current profit & loss statements. Marketing campaign budgets are prepared each year and are the most variable to company's growth and profitability. But experts have long been propagating for companies to realise the long-term investment in advertising. Advertising has evolved a great deal in the past decade. A study conducted by Gain Theory showed that brand advertising can have a significant long-term impact, which is often missed by short-termism in marketing measurement. The long-term effects of an advertising campaign may be even more and stronger than previously perceived. Every marketer and business leader ...
Future of the Events Industry
Business

Future of the Events Industry

The world is facing an economic meltdown due to the lockdown during this pandemic. As a prevention measure, people are advised to maintain ‘social distance’ and avoid contact with others. While social distancing is preventing the spread of Coronavirus to an extent, it is also having a huge economic impact. Many sectors are facing a dent in their business operations, one of them being the Events Industry. For an industry that thrives on ‘socialising’, the pandemic is set to hit the industry hard - not just during current times but for the foreseeable near future. Governments, corporates, sports leagues, movie productions, entertainment shows and even social functions are being cancelled by the day world over. Not only is this costing money to the event agencies but also economies at lar...