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Monday, May 17

Around The Web

Around The Web

Entrepreneur India | How Brands Can Develop a Winning Social Media Marketing Strategy in 2021

2021 promises a return to a semblance of normalcy, and this is one reason to be excited about the new year. As 2020 ends, many businesses are left counting their losses and re-strategizing for 2021.  2020 was not easy for anyone, but studying the way the year went does give some valuable insight into building your social media marketing strategy for the new year. One factor was overwhelmingly clear; there was way more involvement on social media due to COVID-19. Read the full article here.
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Forbes | Five Marketing Strategies For B2B E-Commerce

It is undeniable that B2B e-commerce has been rapidly growing over the past few years. However, along with its rapid growth is tougher competition among the industry players. Everybody wants to take the lead, and one proven way to do so is by investing in marketing strategies. Read the full article here.
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WARC | Four key attributes of an award-winning marketing campaign

2020 has been a year of disruption, and marketers, like most businesses and consumers, have been on the receiving end. Validity’s “Disruption” report showed that while digital channels like email have generally benefitted, they’ve also had to deal with new challenges. The shift toward working from home, lockdown restrictions, and general fatigue all meant consumer engagement with marketing changed radically. Read the full article here.
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Forbes | Improve Your Brand By Marketing How You Treat Your Employees

Forbes | Improve Your Brand By Marketing How You Treat Your Employees The impact of the pandemic left millions out of work. Despite the high unemployment numbers, some companies are still struggling to recruit and hire enough employees to fill all their openings. Industries that require skilled workers, like electricians, have been battling workforce shortages for years. Read the full article here.
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ET Brand Equity | Coca-Cola calls for $4 billion global media and creative review

ET Brand Equity | Coca-Cola calls for $4 billion global media and creative review Coca-Cola, the multi-national beverage corporation, has launched a global media and creative review of its accounts. The company saw its revenue shrink by 9% in Q3 of 2020, and spends about $4 billion on media globally. According to media reports, the review will include creative, production management, shopper and experiential marketing services as a way of transforming and improving the effectiveness of their marketing investments. Read the full article here.
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Harvard Business Review | Predicting Consumer Demand in an Unpredictable World

Harvard Business Review | Predicting Consumer Demand in an Unpredictable World Predicting consumer demand for goods and services during the Covid-19 pandemic is more complicated than ever. To improve prediction, managers must abandon their biases and seek out new data sets for forecast models, tap local-market knowledge, combine the outputs of many different models, and continually test and refine them. Read the full article here.
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The Hindu | Branding and Marketing of Agri Products by Tribals in the Offing

The Hindu | Branding and Marketing of Agri Products by Tribals in the Offing The tribals of Nagapura, on the outskirts of Nagarahole National Park in Hunsur, will soon vie for a slice of the market for spices and agricultural and horticultural crops cultivated by them, in a move that will shore up their income. As part of an initiative to empower them financially, the State government has conceived a blueprint to facilitate the marketing and branding of agricultural and horticultural crops, besides spices such as turmeric, ginger, and black pepper cultivated by the tribals. Read the full article here.
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Entrepreneur India | 3 Vital Marketing Strategies Businesses Should Adopt Post-Covid

Entrepreneur India | 3 Vital Marketing Strategies Businesses Should Adopt Post-Covid Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is expected of us all. In the middle of 2019, Covid was still unforeseen. But it has since become a defining feature of the world and business at large. Historically, such times are critical and often see Darwin’s “survival of the fittest” theory come into play. In the past, multi-million-dollar businesses have been upended during pandemics, wars, and plagues. One lesson stands out from this history: only a business that learns how to adapt can be considered “fit” and ready to survive — or even thrive.   Marketing is the lifeblood of every business...
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Campaign India | How countries are responding to vaccine news

Two weeks ago, Pfizer and BioNTech announced that its vaccine was more than 90 percent effective, and healthcare PR experts warned about the possible comms challenges when the vaccine is eventually rolled out. In the last couple of weeks, other vaccine developers have revealed that the finish line is approaching—spurring governments in the region to react and devise communication plans as the prospect of reopening borders inches closer. Read the full article here
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Martech Today | How consumers can earn money from their data

“Our philosophy has always been that, in this multi-million dollar data market, the onus is unfairly on the consumer to try to find who has their data, to try to opt out — it’s just completely antiquated.” Neil Sweeney was summing up the imperative driving Killi, a web and mobile app which gives consumers the ability not only to control the distribution of at least some of their data, but also to profit from its use by brands. Sweeney is founder and CEO of Killi, which was originally incubated within the offline attribution company Freckle IoT, which he also founded. Read the full article here