Monday, May 17

Campaign India | How countries are responding to vaccine news

Two weeks ago, Pfizer and BioNTech announced that its vaccine was more than 90 percent effective, and healthcare PR experts warned about the possible comms challenges when the vaccine is eventually rolled out. In the last couple of weeks, other vaccine developers have revealed that the finish line is approaching—spurring governments in the region to react and devise communication plans as the prospect of reopening borders inches closer.

Read the full article here