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Budweiser: “Whassup Buds, football’s back!”

MARCOM Business | Budweiser: “Whassup Buds, football’s back!”
Budweiser released a new commercial ad celebrating return of football after a distressed season due to coronavirus.

Budweiser released a new commercial ad celebrating return of football after a distressed season due to coronavirus. The beer brand has shifted its focus from the Premier League to fans watching matches at home on their televisions.

It recently released a new edition of its famous ‘Whassup’ Ad called “Whassup Buds, footballs’ back!”. The ad uses hashtag #WhassupBuds with the aim of rallying up football fans to cheer up for their favourite teams from their homes.

Budweiser is a sponsor of the Premier League and is offering to football fans an opportunity to have their face appear in select stadiums, including Arsenal’s Emirates Stadium, if they tweet a selfie using the hashtag. It has also partnered with Uber Eats in the UK to set up Bud Stores where people can order beers during matches.

Budweiser UK’s senior brand manager Martina Isella says: “We know fans across the UK cannot wait for football to return, albeit behind closed doors, and neither can we. We’re looking forward to virtually transporting fans into the stadiums, bringing them as close to their favourite team as possible through the pitch perimeter boards. It is no secret that beer and football go hand in hand, so what better way to celebrate the return of the Premier League than watching the game, supporting your team with a cold Bud. We’re thrilled to be partnering with Uber Eats to mark this occasion and enhance the experience for the people who make football the beautiful game we all know and love – the fans.”

Budweiser previously released its famous ‘Whassup’ ad in April which was a re-recorded version of the audio that encouraged people to check in on their friends during lockdown.

Meanwhile in the US, Budweiser created a new version of the ad which enlisted sports stars including basketball players Dwyane Wade, Chris Wade and Candace Parker. The stars are part of a FaceTime call where they ask each other, ‘Whassup?’, in the spot.

Budweiser originally aired the ‘Whassup’ Ad first between 1999 and 2002 which became a viral hit in no time. It was inspired from a short film ‘True’ by Charles Stone lll in which a group of African-American men call each other while watching the match and say “Whassup?”.