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MARCOM Business

The Business of Marketing Communications

5 Things Instagram Needs To Allow Users To Do

MARCOM Business | 5 Things Instagram Needs To Allow Users To Do
Instagram recently introduced Reels, but there are a certain basic functionalities that content creators miss in the platform.

First things first – Instagram is one of the highest rated and most popular image based content sharing app. It was launched for the artsy and aesthetic users who wanted nothing more than to see their feeds full with quality and creative images. Instagram did just that.

But over the years, the platform has evolved into being more than just an image sharing application. It has become an important social media platform for companies, brands, celebrities and influencers to connect with their customers – existing and potential. With advertising on Instagram, it is now a business platform where companies and influencers interact with their audience.

With this evolved usage of Instagram, one would expect the platform to evolve in its functionalities too. Instagram recently introduced Reels, but there are a certain basic functionalities that content creators miss in the platform.

Here are 5 things Instagram does not allow its users to do on its platform:

  1. You can’t post GIFs

GIFs have assumed internet world domination but Instagram is giving it a miss. For motion graphics, Instagram allows you to post short videos, IGTV videos, stories, reels – but no GIF !

  1. You can’t insert hyperlinks in single posts

We are all aware of the annoying line breaks in captions and users have found their own hacks to deal with it. However, Instagram refuses you to add hyperlinks to specific posts. Instead, you can only put up a common link that goes in your bio.

  1. You can’t retrieve notifications from over 3 days ago

Once lost, they’re gone forever. This is particularly disturbing for accounts that have more than a couple of followers or users that are managing multiple accounts. The web browser, however, shows notifications for only the past 2 days.

  1. You can’t copy captions on Mobile App

We’ve also tried this at some point. You can’t directly highlight, select and/or copy captions and descriptions of posts on the mobile app. You can, although, use the cursor to do the same on the web browser.

  1. You can’t add moderators to your account

The only way to give someone access to your account is by sharing the account username, ID and password. Unlike Facebook, Instagram does not allow you to assign moderators with limited access to the account.