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MARCOM Business is a next generation essential resource for all professionals, students and entrepreneurs. It provides daily news and analysis on varied subjects in the field of marketing communications like Advertising, Events & Experiences, Digital, PR & Publicity, Films & Entertainment, and Branding & Communications. MARCOM Business also explores the business of marketing communications from various perspectives of Design, Content, Business, Strategy, Finance and Technology. It looks at providing insights into key metrics and variables affecting marketing and strategy.
At MCB, we believe that marketing is more than just jingles and graphics. It forms an integral part of business functioning and growth. The business of marketing communications has evolved over the years and is continuing to do so. It is necessary to stay updated with the wide scope of marketing and understand its impact on business growth.
The aim of MARCOM Business to build a community of marketing-forward individuals working collectively towards contributing to the growth of marketing. MCB brings together expert opinions, insights, interactions, academic resources, news and updates from authorities on marketing with an intent to create an all-exhaustive resource platform for the business of marketing communications.