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MARCOM Business

The Business of Marketing Communications

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When consumers stamp their feet on social media, these days brands are quick to respond. Almost overnight, consumer power has strengthened exponentially. Instagram movement #PullUpOrShutUp, which...

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15th June witnessed a clash between India and China in the region of Ladakh which resulted in 20 Indian soldiers losing their lives and 70...

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Critics of Facebook Inc. have been raising voices for brands to boycott Facebook ads. The social media giant is facing growing boycott by advertisers over...

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Marketing of events has changed significantly over the past months without doubt. In situations where an event hasn’t been postponed or cancelled, it has been...

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The ad revenue market tumbled in Mid-March when millions across the world were quarantined and businesses were shut. Led largely by travel, retail and food,...

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A report released by CMO, ‘Covid-19 and the State of Marketing’, concluded that marketing grew in importance since the pandemic hit the world. The US-based...

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Sabyasachi Mukherjee is 2 decades into his designing career and god will it be an understatement to say that he’s successful. He graduated from National...

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The world is 4 months into the coronavirus lockdown. Almost every indicator of economic growth and consumer confidence is giving negative news. Even the most...

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A Jefferies report released recently states that luxury brands including Gucci, Louis Vuitton and Chanel have hiked handbag prices in a big to curb the...

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Budweiser released a new commercial ad celebrating return of football after a distressed season due to coronavirus. The beer brand has shifted its focus from...