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25 September 2020

MARCOM Business

The Business of Marketing Communications



Latest

4 min read

Animation has been an interesting and attractive medium of communication. Traditionally, images were drawn or painted by hand on transparent celluloid sheets which were photographed...

5 min read

Marketing is a dynamic function. But irrespective of what career path you choose to undertake, it is important to understand and analyse whether it is...

7 min read

Video is a very effective form of content and its popularity is increasing with the popularity of digital and social media. The sentiment of consumers...

2 min read

The House Judiciary Panel of the US summoned the big bosses of FAANG companies in July this year. The general sentiment was that Time Cook...

6 min read

The past 2 decades have seen a considerable shift in the marketing domain, for better and worse. We are witness to a reinvention of marketing...

3 min read

This year, before the world was hit hard by COVID-19, it was expected that the entertainment and media industry in the United States will be...

4 min read

The Gen-Y, or commonly called as Millennials, have varied definitions in terms of their age and demographics. Newsweek claims that millennials are those born between...

3 min read

We all start a new business wishing for the best case scenario. We wish for our brand to create an impact on people that lasts...

3 min read

The Board of Control for Cricket in India (BCCI) had recently confirmed that the IPL would be held in UAE this year. The Indian Premier...

3 min read

Following the ban of 59 Chinese-made apps in India including TikTok, there has been a rise in demand for alternatives of video sharing platforms by...