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The Business of Marketing Communications

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We all start a new business wishing for the best case scenario. We wish for our brand to create an impact on people that lasts...

3 min read

The Board of Control for Cricket in India (BCCI) had recently confirmed that the IPL would be held in UAE this year. The Indian Premier...

3 min read

Following the ban of 59 Chinese-made apps in India including TikTok, there has been a rise in demand for alternatives of video sharing platforms by...

1 min read

Back in 2015, Volvo created the greatest marketing interception campaign ever. Superbowl is one of the most expensive advertising real estates in the world. At...

1 min read

Swarovski has taken the leap towards livestreaming by hosting virtual shopping events at its stores. The jewellery giant joins mega brands like Samsung and L’Oreal...

2 min read

Michelle Obama will be starting a new podcast show that is simply titled ‘The Michelle Obama Podcast’. The podcast will be launched on Spotify on...

1 min read

Haute Couture is a French exception and as the name of the Federation indicates, it lies at the heart of fashion’s ecosystem. Couture fashion —...

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In the digital economy, the race is often won by imitators who turn out to be more agile and creative than even the most successful...

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In its largest ever single day jump, Jeff Bezos added $13 Billion to his net worth on 20th July 2020. Shares of Amazon.com Inc. surged...

2 min read

Many users have been reporting various changes to their Netflix user accounts. The online streaming giant has reportedly been testing new features and UX amid...